The success of a launch depends entirely on the work you do before you even come up with the program idea. This week, you’ll get all the information you need from your best Superclients to form the perfect program that mixes your magic with their needs.
Learn our unique SUPERCLIENT Research Method to mine the exact data you need to build a no-brainer offer (no boring surveys or polls!)
Date your SUPERCLIENT so intimately everything you write basically comes straight out of their mouth (gasp!) and has them glued to your page!
10x your copywriting skills so to write sassy sales pages, lead-generating freebie landing pages, and classy content that converts
Here’s where we will take what you learned in Week 1 and design a program that sells fast. We’ll nail your messaging, positioning, USP, pricing, VIP options, and more! You’ll have us to bounce ideas off of and get to a price that feels really good for both you and your clients.
Create an offer perfectly aligned with your genius and the wants of your clients
Price your offer so you feel 100% confident on the value and transformation you give AND you get paid what you are worth!
Add VIP upsells to double your impact and revenue and even plan downsells so you can nurture those who aren’t a fit just yet
Using our quick n dirty sales page template, along with the work you’ve already done in Weeks 1 & 2, you’ll breeze through your sales page! Then, you’ll submit it for feedback so we can make sure this sales page is the best piece of content you’ve ever written.
Get our eyes and feedback to make sure your messaging speaks directly to your clients
Create a sales page that has your dream client scrolling & nodding their headÂ
Deliver a top-notch experience by giving clients all the details they need in one place, making it easy for them to click 'buy now'
Give your clients an experience well beyond their investment.
Not always the sexiest thing to do as you prepare to launch, but setting up the backend of your program will continue that intimate experience for your clients and make it easy for them to get started.Â
Choose a payment and program platform (if applicable) that makes the onboarding process easy for both you and your new clients!
Set up your onboarding emails to give them a warm welcome and make a damn good first impressionÂ
Get our help in deciding the best systems for you to work in, then get those up and running so you’re ready to go the moment you Open Cart.
Now that you have everything ready for your program, we’ll form the timeline of your launch that fills your cup and gives you plenty of time to sell it out! This will take into consideration all launch phases so your audience has all the information and experiences they need in order to hit buy.
Make a timeline of your launch so you know exactly what you are doing and when - no scrambling here!
Choose a launch strategy and event that perfectly complements your strengths and makes your audience go, “How can I get more?”
Set yourself up for success so you aren’t stressed or overwhelmed come launch time - this will make sure you can stay in your genius and love your launching!
What IS the content they need to hear in order to buy? Here’s where we will give you our Launch Content Pillars and we will strategically plan what content you are posting when and where.Â
Plan out your entire launch content schedule so you know exactly what messages you are relaying each day and why
Guarantee you’re posting all the information your audience needs to hear to eat up your offer
Make it easy for your peeps to make an empowered decision so they KNOW you’re the one for them
Now that you have your content strategized and you know exactly what you are sending and when, you will create your content. Sounds like a lot, right?! NOPE! We’re using ChatGPT & other AI tools to 10x the speed of your content creation - you’ll be amazed at how easy and fast this can be!!
Learn more mind-blowing ChatGPT tricks to cut your content creation time in half (AT LEAST!)
Schedule your posts/emails in advance so come launch time, you can just go with the flow!
Give yourself space during the launch to create on-the-go, ultra-potent content based on what your audience is reacting to (and DM’ing you about!) - This is where BIG MAGIC happens.
Your launch is ready to go, but what about you? The biggest battles of launching are often in our head, which is why we are going to create a Launch Therapy plan for you as you’re launching. You’ll also have options to get 1:1 support from us during your launch in case you need it.
Develop a personalized Launch Therapy plan to tackle the mental challenges of launching, ensuring you stay confident and focused.
Learn the tools we use to help our clients overcome doubts and finish their launches strong (because we all know the sales come on the last day!!)
We’ll hype you up and be your biggest cheerleaders and supporters - when we see you launching, you better believe we’ll be in your DM cheering you on!!